Final video essay

 

A topic that has been very prevalent in the media recently is the ban of the single-use plastic bags. Many people were for it including environmental groups and large businesses however some people were not happy about this. Reason’s included not having enough notice until they were scrapped, pure inconvenience, conspiracies of a money making scheme by large corporations and not believing that it actually helps the environment, since the plastic bags were replaced with thicker plastic bags.

It is interesting that many countries including Kenya and China have had this ban for years and even some countries in Europe charge a fee for bags. States in Australia that have it include Tasmania and South Australia, however there was such a fuss within NSW when instating the ban. When you forget your bag in those places it is just an, ‘oh well’ moment, as that is how it is. Many people have been coming around to the ban and praising it however there are still a few that have struggled to accept it. Many accused the ban as a money making ploy, where companies are actually saving millions by not having the one-use bags and charging for the others, since in smaller states and territories it was state legislation however in NSW it was a retailer-imposed national ban. It didn’t help that Coles back flipped on the ban and succumbed to the pressure and outrage of consumers and allowed customers to have the replacement bags for free, until they changed there minds again and charged for them. This not only annoyed customers but also confused them, because if Coles could change their mind on the bags so quickly then they didn’t see the significance of getting rid of them. Many people said that it wasn’t going to be effective in actually reducing plastic in the store as there were now thicker plastic bag alternatives and also the many plastic packages that fruit and vegetables are wrapped in. This however is a small step in trying to combat pollution and the destruction of the environment.

One issue this encountered was the communication. So many other places have had this ban and they are all used to it. The people who haven’t had to live with the ban have all been used to their shopping ways, so for some the adjustment was going to be difficult. The problem was that Woolworths and Coles were not leading the conversation on plastics. They would have benefited a lot more if they leveraged their social media platforms, which are well established as their Facebook pages have followings of 1.2 million and 1 million (Tidswell, 2018). The businesses need to be aware that it is much more effective to post frequently when trying to communicate important messages so people don’t feel too blindsided by the change.

For the final video I focused more on the negative reactions that contrast to the affects of plastic on the environment. Showing people’s small inconvenience to a broader problem of what the world can look like if we don’t intervene and combat this issue.

References:

Tidswell, C. (2018). The plastic free movement: What went wrong – AdNews. [online] Adnews.com.au. Available at: http://www.adnews.com.au/opinion/the-plastic-free-movement-what-went-wrong.

Mortimer, G. and Russell-Bennett, R. (2018). Why plastic bag bans triggered such a huge reaction. [online] The Conversation. Available at: https://theconversation.com/why-plastic-bag-bans-triggered-such-a-huge-reaction-99935.

Brook, B. (2018). Think plastic bags are bad? You should see how not green the alternatives are.. [online] NewsComAu. Available at: https://www.news.com.au/technology/environment/climate-change/plastic-bag-ban-many-alternatives-have-huge-environmental-footprints/news-story/2ea67901345f07b6515bcb71e20c708f.

Collett, M. (2018). How are Australians coping in this brave new plastic-bag-free world?. [online] ABC News. Available at: https://www.abc.net.au/news/2018-07-03/how-are-australians-coping-with-this-brave-new-plastic-bag-free/9935674.

Measham, F. (2018). Don’t bag plastic bans. Eureka Street, (13), 35. Retrieved from http://ezproxy.uow.edu.au/login?url=https://search-ebscohost-com.ezproxy.uow.edu.au/login.aspx?direct=true&db=edsilc&AN=edsilc.728243806225290&site=eds-live

DAILY DILEMMA: Is It Time To #BanTheBag? | Studio 10. (2018). Studio 10.

Video credits:

Man shopping at woolies: https://www.youtube.com/watch?v=UNxzBMGiZ6M&t=46s

Coles self checkout: https://www.youtube.com/watch?v=O6esVE1g_1Y

No Plastic Bag photo: https://www.surfrider.eu/en/ban-the-bag/

Angry old man destroying kitchen video: https://www.youtube.com/watch?v=gs6jNgAvX_0&t=172s

Plastic bag waste photo: https://mmprofessionals.com.au/blog/war-on-waste-plastic-bags

Confused John Travolta: Pulp Fiction 1994

Old people not caring: Funny or Die Youtube channel https://www.youtube.com/watch?v=_FpihogHAQM

Kids playing in nature: Nature play kids Youtube channel https://www.youtube.com/watch?v=UkI2pAVoaI8&t=23s

Last scene: The Simpsons

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